I’d love to have some of what the ITV executives were smoking when they came up the idea of re-launching News at Ten. Everyone knows that ITV is rubbish, and attempting to compete with the BBC Ten 0’Clock News is doomed to failure. Wheeling out Lord Trevor McDonald OBE isn’t going to make any difference either. ITV should just accept that the BBC do news better and come up with a different strategy. I suggest keeping the 10.30pm slot and focussing on an alternative news service. By alternative, I mean things like Israeli skateboarding ducks and Dutch talking dogs. Now that I would watch.